We build
financial clarity
for generations.
Finance Factory is a boutique financial planning practice headquartered in Panjim, Goa. We work with a select circle of families and professionals to design purposeful, long-horizon wealth strategies — grounded in trust, built for legacy.
Our Philosophy
Why Finance Factory
Client-First
Your interests, always above ours.
Holistic
Investments, insurance, legacy — as one plan.
Bespoke
No two plans are the same.
Generational
Relationships that span decades.
At Finance Factory, we believe that truly great financial planning is not about products — it is about people. Over three decades in practice, we have earned the privilege of guiding families through every stage of life: the early years of wealth accumulation, the pivotal moments of career transition, the complex terrain of cross-border finances, and the quiet urgency of retirement and estate planning.
“Our client's interest above ours — in every recommendation, every conversation, every plan we build together.”
We do not chase performance benchmarks. We do not offer generic off-the-shelf portfolios. Instead, we invest deeply in understanding what each client truly wants their money to do — and then build a disciplined, evidence-based strategy to get them there. Our commitment is singular: that the long-term, real-life financial outcome you achieve with us will be meaningfully superior to what the vast majority of investors realise on their own.
Our practice spans mutual funds, life and health insurance, retirement planning, cross-border financial planning for NRI and diaspora clients, and employee benefit programmes for corporates — all coordinated under one financial planning relationship. As an AMFI-registered MFD, we earn commissions from fund houses while offering recommendations thoughtfully aligned with your financial goals and risk profile. We function as a compact family office for each client we serve.
We maintain a deliberately limited client base. This is not exclusivity for its own sake — it is a commitment to giving every family the focused attention, responsiveness, and continuity they deserve. Many of our client relationships have endured across multiple generations, which remains our most meaningful measure of success.
Finance Factory brings together AMFI-registered expertise, MDRT-level insurance management, and CFP-standard financial planning within a single, integrated framework. We work transparently, communicate proactively, and measure our success not by assets under management, but by the lives we help secure.
If you are looking for a financial planner who will take the time to truly understand you — and who will still be there decades from now — we would love to begin with a conversation over a cup of coffee.
The People Behind Your Plan
Meet our team
Rajesh Chheda
Founder & Principal Planner
A Chartered Accountant and CERTIFIED FINANCIAL PLANNER℠ with over three decades in financial services, Rajesh founded Finance Factory to bring world-class financial planning standards to Goa. A life member of the Million Dollar Round Table (MDRT), he brings deep cross-border and retirement planning expertise built through years of international exposure. He has been a visiting faculty at Goa University and the Goa Institute of Management.
Nikita Arlekar
Senior Paraplanner
Nikita is the analytical engine behind Finance Factory's financial planning process. She translates complex client data into thorough, well-structured financial plans, investment proposals, and portfolio reviews with precision and clarity. Her deep research skills and systematic approach ensure every recommendation is rigorously stress-tested before it reaches the client.
Sanam Nair
Senior Operations Manager
Sanam is the operational cornerstone of Finance Factory, ensuring every client touchpoint runs with efficiency, accuracy, and warmth. She orchestrates the full spectrum of client servicing — from onboarding and KYC compliance to transaction processing and systematic review scheduling. Her proactive communication style makes her the trusted point of contact for clients day-to-day.
Mansi Sawant
Insurance Operations Associate
Mansi specialises in the full lifecycle management of insurance portfolios at Finance Factory. From policy applications and documentation to renewal tracking and claims coordination, she ensures clients' life, health, and general insurance coverage is always current, adequate, and hassle-free.